Privacy policy

Freeform Games LLP is committed to protecting the privacy of our online visitors.

All online visitor data collected by Freeform Games LLP is protected against unauthorized access. We will not sell, trade, or give your personal information to other companies or organizations.

We will not use your personal data in such a way as to breach the UK Data Protection Act, the EU General Data Protection Regulation, or any other relevant national or international legislation.

This policy is fully in compliance with the UK Data Protection Act 2018 – see the UK Information Commissioner’s site for more details on what this means.


On our website, like most sites, some of the pages will put small pieces of information, known as cookies, onto your computer. These are not used to identify you, and are not a security risk – we use them to count and analyse our different visitors from different sources, so we can better design the site to suit our customers; and so on.

You can find out more about cookies here.

If you prefer not to have our cookies on your computer, that’s absolutely fine, of course, it’s entirely up to you. You can see here how to opt-out, and how to delete any that our website has previously set.

If you leave a comment on our site (on the blog or shop pages) you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page (to log in or create an account), we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

Embedded content from other websites: Articles on this site may include embedded content (eg. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Privacy, and your data

This is the data we hold on you and what we do with it. Please note that we never pass on your details to anyone else for any reason.

Sales: When you buy a game from us, we receive your name, email address, and the billing address of the card you used. We will keep these so that we can identify your purchase if you need to come back and download the game again. (We’ve had some customers email us after three or four years: and, happily, we are able to track their purchases and provide them with updated access to their games.)

As the transactions are processed by external trusted payment service providers (such as PayPal or Worldpay), we don’t see your credit card details at all.

Contacting you after purchase: We may use your purchase email address to contact you afterwards to ask about your experience with the game.

Newsletter: We use Mailchimp to manage our newsletter. When you sign up to our newsletter, we record your email address. If you unsubscribe from the newsletter, MailChimp deletes your email address in accordance with their processes.

Email correspondence and contact form: If you contact us via email or via our website contact form, we hold your name and email address and whatever information you’ve included in your messages. We hold these indefinitely, as we sometimes refer back to them when we are answering similar queries from other customers (we don’t include your details, of course).

Leaving comments: If you leave a comment (on our blog or shop pages), we collect the data shown in the comments form, and also your IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Facebook correspondence: If you contact us via Facebook, your Facebook contact details are held within Facebook’s Business Suite app.

Testimonials: If you send us a testimonial, we keep your name and your location, and these are shown on our website and Facebook unless you’ve asked for your testimonial to be anonymous.

Photographs: If you have sent us a photograph, we record who sent it. We do not “tag” anyone in the photograph. We may use some photographs on our website and in our social media posts (such as Facebook and Instagram).

Media: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

How long we retain your data: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that create an account, we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Where your data is sent: Visitor comments may be checked through an automated spam detection service.

Your right to be forgotten: If you would like us to remove you from our records, please let us know via our Contact Us page, and we will process that straight away. (Please note that if you have asked to be removed from our records, and you have bought a game from us and subsequently need the download codes again, you will have to re-purchase the game.)

Your payment details

When you purchase one of our games, our staff will never get to see your card number or other payment details. The payment process is handled for us by secure third parties. We will never misuse your payment data or charge you for a purchase that you didn’t make.

Children’s privacy

We do not knowingly collect personal information from children under the age of 16. If we learn that we have personal information on a child under the age of 16, we will delete that information from our systems. Freeform Games LLP encourages parents to go online with their kids. Here are a few tips to help make a child’s online experience safer:

  • Teach kids never to give personal information, unless supervised by a parent or responsible adult. Includes name, address, phone, school, etc.
  • Know the sites your kids are visiting and which sites are appropriate.
  • Look for Web site privacy policies. Know how your child’s information is treated.

Contacting us

If you have any questions about any of this, you can contact us via this form.

Updated: 27th September 2023