Looking back at 2015

It’s the start of a new year and that means it’s time for us to look back and reflect on how we did last year. We did this last year, and for 2013 before that.

Sales overall were up 7% on 2014, and it was our best since 2012. Sales might have been even higher, but for some website problems – more on that below.

Hopefully this trend will continue into 2016, and we will continue to improve our website to make sure that it can be found by the search engines.

Best selling games

Our best selling games for the year were Way out West, followed by Casino Fatale and A Speakeasy Murder.

Way-out-West33

Way out West – our best-selling game of 2015

I predicted last year that A Speakeasy Murder would outsell Hollywood Lies, and sure enough that’s exactly what happened. It’s pleasing to see a new game in the top three. And Way out West’s popularity is boosted by it being our free game.

Overall the top three games accounted for 28% of our sales.

New and updated games

In 2015 we published Death on the Rocks and we updated Hollywood Lies.

Website improvements

We also made changes to our website in 2015. The main change was to make the menu more responsive on smaller screens – tablets and phones. This had been on the to-do list for a while, but Google announced last year that it would be prioritising sites that worked well on smaller screens, so we moved it up the to-do list.

Looking at our traffic, it seems that while we get a healthy volume of traffic from smaller screens, purchases tend to be made from laptops or desktop PCs. We believe that our visitors are browsing our site with a mobile device before purchasing a game with their “main” computer.

Speakeasy-PT1a

A Speakeasy Murder

Website problems

We had two big problems last year. We had a few outages in the first part of the year which led us to change our hosting provider (which is always a challenge). And then in October (the run up to our busiest time of year) our new hosts updated their database software, and that meant we had to update our site.

Our plans for 2015

We set ourselves some goals for 2015. This is how we did:

  • Continuing to improve the website, and keep an eye on its performance: Website improved, performance good but would have been better without the problems described above.
  • Publish Death on the Rocks. Achievement unlocked!
    Update Hollywood Lies: We finally published the updated Hollywood Lies in December. The update took us longer than we though and you can read about that here.
  • Publish our standard rules. Stretch goal reached! We snuck our standard rules into our games last year, and talked about it here.
DotR Group

Death on the Rocks – our new game for 2015

Our plans for 2016

  • Improve the website, again. Maintaining a website is a bit like painting the Forth Bridge. By the time you finish, you need to start over. So we still have a few things that need sorting, and we want make it as attractive to visitors as possible.
  • Improve sales by exploring reviews or advertising.
  • Get the free Way out West in front of more people. We think seeing our games is a good selling point, and we’ve got some ideas for that.
  • Update Death on the Gambia and Curse of the Pharaoh. They’re both popular games, but they need an update to the new format.
  • Publish new games if possible. We have some games in the pipeline, but none of them are that close to publication right now. So we’re not making any promises for 2016 (we want to concentrate elsewhere). If it happens, it happens.

One thought on “Looking back at 2015

  1. Pingback: 2016: Better than expected | Freeform Games murder mystery blog

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