Freeform Games in 2019

We’re mid-way through January so it’s time to look back and see how the last twelve months have been. I don’t like to do this in December, because the year isn’t fully over and we haven’t tallied all the sales.

Death on the Gambia - Murder Mystery Game
Death on the Gambia

We’ve been doing these reviews since 2013 – you can read them all here.

2019 continued to build on the success of 2018, at least in terms of sales. We sold 13% more games compared to 2018 – and we’ve doubled our sales since 2014. However, we’re taking that as 2013 and 2014 were low points: we’re only 38% up on 2011.

(The difference is down to Google. If I remember correctly, there was an algorithm change in 2013 that hurt us badly compared to the previous years. A reminder of how vulnerable we are to factors outside of our control.)

Best selling games

Our best selling games for the year were Way out West, followed by A Will to Murder and A Speakeasy Murder. So the same as last year.

Overall our top three games accounted for 27% of our sales (again similar to last year).

Way out West - a Freeform Games murder mystery game
Way out West

Returning customers accounted for about 20% of our sales. I’m not sure how to interpret that. If I had to speculate, I can think of several reasons:

  • Our games are only occasional purchases – few people host lots of murder mystery parties.
  • Returning customers may use a different email address to purchase their next game.
  • 80% of our customers don’t like our games enough to purchase another. (I hope this isn’t the case!)

Given that most of our feedback is extremely positive* (we get a lot of great feedback as you can see on our stories page) and only a few requests for refunds (usually because our games are more complicated than expected), I suspect that the low number of return customers is simply due to the relative infrequency of our games.

*And we’re much more likely to hear about positive experiences over average ones.

We’ve sold more German-language games this year than ever before – and that’s thanks to our wonderful affiliate Simone and her website Krimispiele-Seite.

Bundle of Holding repeated their 2017 murder mystery game offer, with eight of our games bundled together.

We also appeared in a video!

New and updated games

At the start of November Mo suggested that we create a Christmas-themed version of Hollywood Lies. The new game is called Christmas Lies and it took me the rest of the month to create so that it was ready for December (but not really soon enough to make much of an impact on our Christmas sales – at least not this year).

Death on the Rocks - a Freeform Games murder mystery game
Death on the Rocks

What about our plans for 2019?

We set ourselves a few goals for 2019. How did we do?

  • Improve our website: This year we did a few minor tweaks and added lots of customer photos and stories, but didn’t get to the larger changes that I’d hoped we would make.
  • Publish The Food is to Die For and Murder on the Istanbul Express. For the second year running this didn’t happen. Fingers crossed for 2020.
  • Update Under the Big Top or Happy Birthday RJ. I flipped a coin and started to update Under the Big Top. Unfortunately I didn’t get it finished, so that’s one to complete in 2020.
  • Improve our use of Facebook: While I’m not sure we’ve completely mastered Facebook (and I find the interface for businesses utterly atrocious), we have posted regularly and kept up engagement. It certainly seems that many of our customers now contact us for support through our Facebook page. If you want to keep up with the latest Freeform Games news, our Facebook page is the first place we post it (followed by the blog, and then we issue a newsletter when we have a bit more content).

So not so good – the only real achievement was improving our use of Facebook.

But what have we done instead? Well, it’s been a mix of things. Most of our time has been spent on customer support – with the increased sales brings more queries that need answering. Plus we’ve had a few queries from potential partners that have taken up time. And added to that we’ve not had a great year health-wise, and haven’t had as much capacity as usual.

The Reality is Murder - a Freeform Games murder mystery game
The Reality is Murder

Goals for 2020

So these are our goals for 2020 – broadly more of the same.

Improve our website: This is an eternal promise – our website is key to our business and so we’re always looking to improve it.

Publish The Food is to Die For and Murder on the Istanbul Express: Hopefully. At least one of them….

Finish updating Under the Big Top: This has stalled slightly, and I need to pick it back up and get it done.

TL;DR

Overall, 2019 was a great success for Freeform Games, and we’re hoping for a good 2020.

A Heroic Death - a Freeform Games murder mystery game
A Heroic Death

Alternate Pickpocket rules

One of our customers, Rob from Canada, wrote to tell us about a variant for our pickpocket rules that he used.

Watch out – there’s a pickpocket about!

Here’s the text that he prepared for those with the pickpocket skill:

Your character has the Pickpocket ability. Your ability card shows what you can pickpocket and how many attempts you have during the game. Beware! Some characters have the ability to investigate pickpocket crimes, and even dispense justice if a crime is proven!

When you want to use your ability, you will need to do three things:

  1. Complete a Pickpocket Use slip.
  2. Place a sticker somewhere on your victim’s body.
  3. Show the host your ability card and give them the Pickpocket Use slip, telling them where on the target you placed the sticker (such as left shoulder, right heel, purse, etc.)

The host will seek out your target as soon as possible. If the sticker is no longer there, then you may have been discovered by your target or another character who saw you place the sticker. Other players have not been told what the sticker means, but you had better watch your back as they may become suspicious!

If the sticker is still there, the host will advise the target they’ve been pickpocketed and will search through their items, retrieving either the target item (if they have it) or some other random item. The host will then (as discreetly as possible) remove the sticker from the target and transfer the stolen item to you.

Stickers and Pickpocket Use slips will be found in your character envelope which you’ll get at the start of the game.

Rob is using our rules for Investigating Pickpocketing Crimes, which you can find here.

If this sounds slighting familiar, it’s because we talked (briefly) about using stickers for pickpocketing previously, back in 2014. But this is a much more detailed explanation of how that works.

Note: Depending on your players, you may need to consider whether using stickers needs their consent first. If so, then we recommend using our standard non-contact pickpocket rules.

Keeping Score

Every now and again we are asked if we have a way of assigning points to goals so that our guests can keep score.

We have never done that, mainly because in our experience is not necessary. We believe you can have as much fun in one of our games if you fail all of your goals, and making it competitive might undermine that.

(I do suspect that the customers who ask this haven’t played out hosted one of our games, as if they had then they’d know not to ask. But that’s just a guess.)

But some people do ask if it can be done, and one of our customers in Japan is going to try it out. (They run a boardgame cafe, so maybe their customers do like a clear sense of keeping score.)

So if your want to try this as well, this is how I would do it.

Out of ten

First, I’d divide ten points among a character’s goals. Most of our characters have 3 to 5 goals, and I would divide the points pretty evenly.

Where I can’t give them all the same points, I would give the easier goals more points than the harder goals. Obviously that’s a judgement call, and possibly a tricky one to make if you’re not as familiar with the game as we are.

I would do this for two reasons:

  • First, higher scores are more motivating. So giving more points for the easier goals means that your players will feel like they are getting somewhere.
  • Second, some of the goals are verging on impossible (I’m thinking of the ones where you are told to try and keep something a secret – never easy when we have all those abilities). So give those goals fewest points so that the player isn’t penalised if they don’t succeed in them.

But apart from that, I would spread the points fairly evenly.

For example, for a character with four goals, I’d give the two easiest three points each, and the others two points each. You can just write this next to the goal.

Murderer

Murderers usually have a goal saying something like “don’t get caught” which is a bit of a challenge given that we are playing on a murder mystery game in which solving the murder is a big part.

So the way I would treat that is to consider the goal successful if, when it comes to choosing who the murderer is (at the end of the party, before the solution is read out), most people choose someone else.

Other ways to score points

So that gives us 10 points if you achieve all of your goals. But I would also add other ways to score points:

  • Use all of your abilities at least once
  • Exhaust at least one of your abilities
  • Complete both of your tips for beginners
  • Talk to everyone in the game
  • End the game with less money than you started with (for those that don’t need money).
  • Reveal your secret to another characters
  • Reveal your clue at at least three other characters

Everyone should have five of these, and I would score them two points each. So everyone would have a maximum score of 20.

I have two reasons for adding these extra points:

  • First, they make it easy to score points. Unlike character goals, nobody will try to stop you from achieving these objectives.
  • Second, these activities are all actions that we want to encourage in one of our games, and doing them will make the game flow better.

Scorecards, explanations, and prizes

I would prepare a scorecard for each player, listing their goals and their scores, and the additional actions. I would include the scorecard in the character packet.

At the start of the party, during the introductory briefing I would explain the scorecards so that everyone can keep their own score. (I would trust the players to do that themselves rather than rigorously police it .)

Of course, once players are keeping score your are going to need a prize for whoever has the highest score.

Let us know

If you do try this out, we’d love to hear what you did and how it worked.

Your can reach us via our contact page, our Facebook page or through the comments below.

Adding characters to Court in the Act

We were recently asked by Pam, one of our customers:

I’m getting ready to run Court in the Act in three weeks time. I was just sending out character assignments tonight, and realized I accidentally listed Sir Walter Raleigh twice in my list, so I have two different people down to play him! My cast list/assignments is full, and I already have Ginger Roberts assigned as a character.

I recall seeing somewhere that sometimes folks have made a role a ‘twin’ (two people play the same person), but before I go that route, I was just wondering if you happen to have any ‘extra’ characters floating around for this mystery that I can try out?! Or any other ideas you may have for me? Unfortunately I don’t have time to create an additional character role myself.

Our response:

It’s easy to make these kinds of casting slips! I’m sorry to say that we don’t have any more extra characters for Court in the Act, unfortunately — no-one has ever sent anything in for this particular game.

The simplest type of character to introduce at short notice would be another servant / lowly person — because it’s easier to explain the presence of someone like that than it is another important noble. They could be focused on information gathering / brokering — perhaps acting as an informal agent for one of the powers. Perhaps a secret Catholic? And some sort of interpersonal rivalry/affection/romance plotlines going on with Hobbs and Nagel? And they could maybe have information incriminating the murderer, as they are a little hard to identify at present.

Otherwise if you do decide to go down the ‘twin’ route (which means that the character’s are virtually identical in terms of goals and much of the background), that is of course very much in keeping with the Shakespearean theme — a twin Raleigh could be an interesting twist and cause a lot of fun.

Here are a few articles covering adding extra characters:

New extra characters for Court in the Act

We must have inspired Pam because then a couple of weeks later she sent us two additional characters for Court in the Act that she had written with her co-host Jeremy. We’ve now made them available for download when you buy the game files:

  • Carlos Santiago – Assistant to the Spanish Ambassador (M)
  • Syrino Foreal – Cardinal’s under-secretary (M)

Hollywood Lies – actual play!

So what does a Freeform Games murder mystery party really look like?

They’re hard to describe, and if you’ve not seen or played in one, they’re fairly hard to imagine.

So here’s a moment from Hollywood Lies, sent to us by Julie D’Augusta. In this scene, Jules Milton is being thrown out from the Post-Modern Freeform Movement (one of many plots in Hollywood Lies, and nothing to do with the main murder plot).

Investigating Pickpocket Crimes

Pickpocketing can be a divisive mechanic amongst experienced freeformers (although I’ve never heard any of our customers complain about it). On one hand it’s a useful mechanic for replicating a real-life skill (one that is thankfully rare); on the other hand it can be particularly demoralising to have spent all game trying to get hold of something only to have it stolen by someone unknown.

My experience is that some players hoard their items, and pickpocketing is a valid way of forcing items to move around the game. But if pickpocketing is so unpopular, what should we do about it?

I’ve been thinking about this, and solving other minor crimes, for a while. I wrote about it on my blog, following Shogun, a weekend freeform. Before that I’d written about solving in-game crimes, and about pickpocketing specifically.

And now I’ve finally done what I’d been promising myself I’d do – I’ve created an optional rules sheet for Investigating Pickpocketing for Freeform Games.

(There’s also now a standard rules sheet for pickpockets.)

How does it work?

The optional rules come in three parts – one for pickpockets, one for investigators (or detectives, sleuths, reporters), and one for judges.

Pickpockets: Those with the pickpocket ability get this:

They get one of these for each pickpocket use.

(The standard rules sheet has a sheet of these you can print.)

When a thief wants to use their pickpocket ability, they fill in name of victim, item to steal, and their name and then give it to the Host.

The Host then resolves the pickpocketing ability, and adds what was actually stolen (if different from what the thief was after). The host keeps the slip of paper.

Detectives: Give the following ability to detective-type characters – sleuths, investigators, police officers, and reporters.

So someone who has been pickpocketed can find a detective and ask them to investigate. The detective checks with a Host and plays scissors-paper-stone:

Host wins: The detective learns nothing.
It’s a tie!: The detective learns who was behind the crime, but doesn’t have definitive proof.
Detective wins: Proof of the crime! The Host gives the detective the completed Pickpocket Use slip as evidence that they have solved the crime. This is enough evidence to bring before a judge (see below.)

The detective can then go back to the victim with the news that they’ve either identified the culprit (and maybe even have sufficient evidence to try them) or that they haven’t.

Punishment: If proof of the crime exists, then the evidence may be taken to the
Judge, sheriff or whoever is responsible for dispensing justice. They should be given
the following slip in their character sheet:

As a guide, punishments should, if possible, improve a player’s game rather than detract from it.

Wrapping up

The intent of these additional rules is not necessarily to punish the wrongdoer, but to create more plot for the players by exposing secrets and shining light on dark deeds. Even if the culprit is known, the investigation doesn’t necessarily result in hard evidence that you can take to a judge. However, that shouldn’t stop the victim from dramatically confronting the pickpocket and demanding their goods back.

Not all of our games have a character suitable to give the sentencing guidelines to. In those games, evidence of pickpocketing can be dealt with during the game wrap by asking the investigating characters what they intend to do.

Big Money

I experimented recently with printing our money at approximately life-size, and it looks really good –  and feels much more like money.

This experiment was inspired by the photograph above from Way out West. Sent to us by Jaqui French, I was intrigued by the dollar bills. Those look like the graphics from our money cards, but printed extra large (they look about life-size).

And I think they look great.

So I thought I’d see what printing life-size money would look like for one of our other games, and as I’ve recently prepared and hosted Death on the Gambia, I thought I’d do that same.

The result is below – I also printed some of the normal money cards as a comparison. Overall I think they look much better.

All the money

If you want to do this yourself, here (at the bottom of this page) are the image files that we have used for all of our games so far. (As we add more, we’ll try and remember to add them to this page. If we forget, please don’t hesitate to nudge us.)

You may wish to print different denominations on different coloured paper – we’ll leave that up to you.

Printing the money

The easiest way we’ve found to print the money is to use the Windows print function – simply select the file, right-click, and select “Print”. This brings up a dialogue box (below). For Death on the Gambia I just selected four copies to a sheet. (I also printed them double sided.)

Money money money!

To download the files just right click on the image and select “save as…”. And enjoy!

Files from our customers

Kaye Anfield sent us these spooky $10,000 bills for use with Halloween Lies.

Kaye Anfield also sent us some old-style British notes:

Looking back at 2018

It’s the start of a new year, and that means it’s time for our traditional time to reflect on the previous year. We’ve been doing this since 2013.

Hollywood Lies - a Freeform Games murder mystery game
Hollywood Lies

2018 was our best year so far in terms of sales. We sold 28% more games on 2017, and we finally beat our 2011 previous best. No doubt the drop in the exchange rate has helped us there – we’ve never raised our prices in the nearly 17 years we’ve been trading.

However, in terms of things that we planned to do… well, let’s see.

Bestselling games

Our best selling games for the year were Way out West, followed by A Will to Murder and A Speakeasy Murder. Clearly our policy of giving away Way out West (or at least, the 10 player version of it) is still working as this isn’t the first time it’s been our best-seller.

Overall our top three games accounted for 28% of our sales (similar to last year).

New and updated games

We finally published The Reality is Murder in 2018. This has been brewing for a while, and Steve is a bit ashamed at how long it has taken to get this far. But now that’s it’s finished, we’re really happy with it.

Murder at Sea - a Freeform Games murder mystery game
Murder at Sea

Freeformgames.com

In 2018 we removed the discussion forums from the site. They weren’t much used, and they were a target for spam. This meant that they required much more maintenance than we were comfortable with.

So we went through the forum and harvested all the great tips and advice and added that to a new set of hints and tips pages. Hopefully these are easier to use than the forum, and if you have a tip of your own please do send it to us via our Contact Us page.

What about our plans for 2018?

Way out West - a Freeform Games murder mystery game
Way out West

We set ourselves some goals for 2018. This is how we did:

  • Improve our website: While we did remove the discussion forum, we didn’t restructure freeformgames.com to make it simpler and more intuitive. We started the planning for that, but we didn’t actually implement any of the changes. At least, not yet.
  • Publish The Food is to Die For: We hoped that this would be ready for 2018, but sadly didn’t make it.
  • Publish The Reality is Murder: Success – we published The Reality is Murder in October 2018.
  • Publish Murder on the Istanbul Express: Again, we hoped this would be ready for 2018, but we didn’t make it in time.

So of our four goals we one solid success and one partial success (improving the website). We failed our other two goals.

Plans for 2019

Our plans for 2019:

  • Improve our website: We’ve started the planning for improving the website to make it easier to navigate, and in 2019 we’ll make those changes. (Although we’ve been saying that for a couple of years now – we need to make it happen instead of just talking about it.)
  • Publish The Food is to Die For and Murder on the Istanbul Express. Both are very close and just need pushing over the line.
  • Update Under the Big Top or Happy Birthday RJ. Both of these games are still in their original format, and need updating to our current format. We haven’t decided which of these to do yet.
  • Improve our use of Facebook: One of our customers recently asked if we were still in business because we hadn’t updated our Facebook page in over two months. That’s not a good sign, so we’re going to make more use of Facebook in 2019.

Brexit – the big unknown

We’re based in the UK and right now, despite being less than three months away, it’s still not clear how Brexit will affect us. That’s because our Government seems to be more concerned with in-fighting than providing a good deal and clarity for business.

From what we can see so far, our customers won’t see any difference, however there will be some additional administrative burden for us, particularly in relation to dealing with EU VAT (as we will lose access to the one-stop service that we currently enjoy as members of the EU). But as we aren’t reliant on a complicated supply chain, that should be about it.

But as I write it seems that there is still all to play for in Brexit-land, so who knows where we will end up.

TL;DR – 2018 was a great success

So overall, 2018 was a great success for Freeform Games, and we’re hoping we can build on that in 2019.

Court in the Act - a Freeform Games murder mystery game
Court in the Act